My Specialties

 

As a Social Media Director, I bring a comprehensive approach to digital marketing that drives real, measurable growth. With expertise across multiple areas of social and digital marketing, I specialize in full-scale social media management, overseeing all major platforms to maximize engagement and brand impact. I also offer tailored strategies for single-platform management and full-service digital marketing solutions.

What sets me apart is my ability to not only manage and optimize social media but also create visually stunning, high-quality content that captures attention and drives interaction. My organization, creativity, and strategic mindset ensure that every campaign is executed flawlessly, delivering exceptional results. If you're looking for a Social Media Director who combines strategy, creativity, and precision to accelerate your brand’s growth, I’m the perfect fit. Let’s take your social media to the next level!

Social Media Services & Pricing

STRATEGY-ONLY SERVICES

1. Social Media Strategy Intensive – $1,200
A 90-minute deep-dive session + follow-up written plan.
Includes:

  • Brand voice & tone guide

  • Platform audit & best-practice checklist

  • 30-day custom content calendar outline

  • Growth & engagement roadmap
    (Perfect for small businesses needing a fresh direction.)

2. Monthly Strategy Retainer – $1,500 / month
Ongoing strategy guidance.
Includes:

  • 1× monthly strategy call (60 min)

  • 1× 30-day content calendar refresh

  • Quarterly growth & analytics review

  • Email support for quick strategy questions

3. Launch or Campaign Playbook – $1,000
A one-time campaign plan (e.g., product launch, seasonal push, influencer campaign).
Includes:

  • Campaign goals & KPIs

  • Platform-specific posting roadmap

  • Keyword + hook library

  • Creative brief for your designer or team

4. Influencer Marketing Strategy – $1,200
A detailed playbook for sourcing, pitching, and measuring influencer partnerships.
Includes:

  • Influencer vetting criteria & sample outreach scripts

  • Incentive / payment framework

  • Content collaboration guide

  • ROI tracking template

5. Social Audit & Optimization Report – $650
A detailed report on what’s working, what’s not, and priority actions to improve reach and engagement.
Includes:

  • Platform-by-platform audit

  • 90-day action checklist

  • Competitor comparison snapshot

CONTENT CREATION + GROWTH SERVICES

6. Reel Editing Package – $850 / month
Professional editing of short-form videos to boost reach and engagement.
Includes:

  • Up to 8 reels per month (30-45 seconds each)

  • Captions, on-screen text, trending audio, and branded cover images

  • Optimization for Instagram, TikTok, and YouTube Shorts

  • 1 round of revisions per reel

(Extra reels: $100 each)

7. Page Growth & Engagement Management – $1,200 / month
Hands-on growth tactics to expand your audience.
Includes:

  • Hashtag & keyword targeting

  • 3× weekly engagement blocks (commenting, story replies, community building)

  • Monthly follower growth & reach report

  • Strategic collab outreach (brand/influencer shout-outs & reposts)

💎 The Dream Package – $6,000 / Month

Ready to stop juggling posts, chasing trends, and guessing what works?
My Dream Package is your done-for-you social media department, perfect for brands ready to scale with confidence.

What’s Included:

  • Full Social Media Management for up to 3 platforms (Instagram, TikTok, Facebook or LinkedIn)

  • Daily posting schedule & copywriting – up to 5 posts per week

  • Light Graphic Design – scroll-stopping carousels, branded story graphics, polished feed posts

  • Video Editing – up to 12 reels per month, optimized for IG, TikTok & YouTube Shorts

  • Strategic Growth Roadmap – monthly strategy calls + quarterly analytics deep dives

  • Community Engagement & Page Growth – active commenting, DMs, hashtag/keyword targeting to grow your audience organically

  • Influencer Marketing Management – end-to-end sourcing, pitching, contracts, content approvals, and performance tracking

  • Performance Dashboard – detailed monthly analytics, insights, and action steps

  • Priority Support – same-day email response and quick phone/text check-ins

What Do People Who Have Worked With Me Have To Say?

 

“Alaya made me $33,000 in the month of November! It was my most profitable month of the year, and only my second month with her services.”

— Chelsea, Hunigold

“I brag to all my friends about Alaya. I’m excited with her services and the organization she has brought to my business.”

— Pree, Nirvana Gym

 

“Within 1 week Alaya grew our Instagram profile by 1,128 followers, I couldn’t believe how engaged and niched the followers were! She is worth EVERY CENT.”

— Monique, The Million Dollar Club

“It’s hard to work in a regulated category on social media. Alaya knocked it out of the park and we never had any legal issues with any of her posts!”

— Paige Kowal, Tripwire Marketing

chelsea+Instagram.jpg
 

I loved helping Chelsea grow her instagram to 41.3k and beyond! I utilized the following tactics:

  1. DM marketing

  2. Content creation or guidance

  3. Planning lives for exposure

  4. Meme marketing on promo pages

  5. Hashtag optimization

  6. Caption copywriting

  7. M-F daily posts

  8. Planning collaborations with others in your niche

  9. Comment marketing (unique comments on each relevant page)

Managing Backwoods’ social media required navigating strict industry compliance guidelines, yet I successfully delivered engaging, on-brand content that stayed fully compliant while still driving growth and community trust.

Brand awareness comes from within — and I’m here to help your company’s social media capture it.

Chat with me

I am deeply committed to my work and take the success of the brands I represent seriously. That’s why I prioritize working with companies that align with my expertise and growth-driven approach. As a dedicated Social Media Director, I invest my time and effort into businesses that are ready to scale and make a real impact online.

If you're looking for a strategic, results-oriented leader to elevate your social media presence, let’s connect! Schedule a call—I’d love to discuss how we can achieve incredible growth together. Looking forward to chatting with you soon!

Free 30-min chat